Scott Servante
AS Media
Retaining the House Style throughout the Magazine:
When designing and producing a magazine it is important that a House Style is applied and remains constant throughout the magazine. The 'House Style' helps to identify the type of magazine and its makes the magazine more professional. Usually 'House Styles' consist of a colour scheme that is seen throughout a magazine, using only a maximum of three colours for this. This makes the magazine flow and helps to keep it structured. Other things that are used to help establish a 'House Style' include Page Furniture, Types of font and Size of font etc. Unfortunately I can't find examples from a House magazine where all the pages are from the same one so I am going to include some from my 'Classic Pop' magazine.'
Masterhead seen on both pages
Pink, Black and White Colour Scheme throughout
Same font size used for the article on the DPS
Similar Page Furiture on each of the pages i.e. paint slatter in top corner as seen in the one below and the one to the right of it.
Classic Pop House Style:
MOJO House Style:
The first thing that I notice is the prominent colour scheme of red, white, grey and black. It is apparent across the front page, contents page and double page spread. On the front page the editor has cleverly utilised the black to make certain words and image stand out. For example the picture of Paul Maccartney is in black and white and he is wearing dark clothes thus making him stand out against the white background. On the contents page the colour scheme is apparent once again with white being used this time to make text stand out. On the double page spread grey bars have been created to break up the text and add some structure to the page.
DJ Mage House Style:
With this magazine the dominates colours are red, white and yellow. A sticker has been used to draw the attention of the reader to a magazine exclusive and has utilised the red to make it stand out. The shape as well also helps with this. What's also interesting is that an image of an artist or band has not been chosen for the cover. Instead the front page is dominated by graphics of a bundle of yellow smiley faces. The smiley faces are then seen on the contents page and double page spread showing a consistent use of house style/page furniture. The same text has been used on the contents page to display information about the articles and features. On the double page spread yellow circles are used to house article numbers. These circles link to the faces in both colour and shape and therefore help with the maintaining of the house style.
Kerrang House Style:
Here, red white and black (plus a hint of yellow) is used as a main colour scheme for this magazine. Once again a sticker has been used to attract the attention of the potential buyer, with the word WIN in big letters being used as the main attraction. A banner at the top and the bottom of the page has also been used to indicate that there is a pull out poster in the magazine and Warped are Touring the UK. On the contents page yellow has been used as the colour for all of the titles to make them stand out against the black banners behind them. Big numbering has also been used on each of the pictures to indicate that they are important and should be read. In addition to this there are two more circles on the contents page, to help display certain bits of information to the reader. On the double page spread the colour scheme is dominant and once again there are more circle on the 2 pages. By using the same page furniture, like the circles, on each of the pages a house style is easily developed by the editor.
