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UK Tribes

Alternative Tribes:

 

  • Young Alts - These are youths that don't want to be part of the 'mainstream' so they try do everthing that isn't.

  • Skaters - Are one of the few activity based tribes.

  • Hardcore - Hardcores have a serious affinity with a screaming genre of punk and the straight edge scene – wearing their distinctive tribal tats and turn-up look with pride.

  • Hardcore Gamers - Gaming isn’t about ‘real’ versus ‘casual’ – ‘real’ has a myriad of sub-Tribes who are competitive and highly political.

  • Superfans - Unlike pop-star and vlogger-loving Fan Girls, Superfans want niche knowledge, merchandise – and are the most active Geeks of all.

  • Metallers - Metal Heads left the Tribes map in 2012 on the grounds they had grown out of the scene or been absorbed in to other Tribes, but in 2015 we find them going strong with a younger audience in cities like Birmingham.

  • Punks - Punks are back – with punk fashion all over the high street, punk and metal music in the Mainstream and Activists back on the map, the Punk/Metal/Hardcore sub-section of youth culture is more diverse and interconnected than ever before.

  • Niche Alts - Sea Punks, Hackers and Ghetto Goths

  • Geeks - The Geeks are a huge Tribe – everyone has a Geek in their group in 2015. Being a Geek has become increasingly cool.

  • Cosplayers - This geeky, Japanese-obsessed Tribe has a passion for gaming, anime, manga and role play.

 

Mainstream:

 

  • Chavers - This geeky, Japanese-obsessed Tribe has a passion for gaming, anime, manga and role play.

  • Fan Girls - Fan Girls and Tumblr Kids have merged – 24/7 access to celebs means this Tribe are getting younger and moving faster than ever.

  • Chavs - Chavs may need no introduction – but their image is becomming increasingly co-opted as the Chav look inspires Leading Edge trends.

  • Sports Junkies - Sports Junkies are one of the most aspirational of Mainstream Tribes, but also one of the l;east influential. They’re dedicated to sporting achievement and prepared to cut out friends and habits that stand in the way.

  • Blingers - Blingers are living the local high life – it’s all about TOWIE inspired bodycon, fake tan and VIP service!

  • Townies - Always there at the bottom of the influence pyramid, the Townies are an entry-level Tribe, open to all that want to play…

  • Boy Racers - Boy Racers have been around for decades, a predominately male stronghold focused around motorsport and cars.

  • Makers - Being creative is firmly in the Mainstream today. From photography to art, craft, music, film and blogging – everyone is curating online!

  • Rahs - In 2012 Made In Chelsea was at it’s peak and being a Rah was aspirational – today it’s more often a term of derision…

 

Leading Edge:

 

  • Activists - Activists are a major new player in the Leading Edge – on the front line at protests and driving the politicisation of UK Youth.

  • Creatives - Creatives are still top of the Tribal map and care constantly creating new content

  • Urban Artists - Urban artists are a new category to fit a myriad of smaller Urban scene Tribes that are growing across the UK.

  • DIYers - DIYers are creative, tech savvy self-starters that bring culture to life for Tribes today – they produce music, promote club nights, start indie brands and create festival stages.

  • Scenesters - Replacing the recently demoted Hipsters – the scenesters encapsulate everything that Hipsterdom has failed to in recent years.

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Urban:

 

  • Get Paid Crew - Get Paid Crew are highly aspirational, driven by money and being their own boss.

  • Stylers - Still representing status and style, it’s about partying, looking good and staying ahead of cool.

  • Trackies - Trackies are laid back enthusiasts motivated by the need to chill, whether that’s gaming, watching films or listening to music.

  • Wasteman - Rebellious, loud and little bit dodgy.

 

Aspirant:

 

  • Trendies - Trendies are driven by beautiful things and beautiful people, Trendies love fashion and are always looking for the next big trend!

  • Vloggers - Vloggers and Bloggers are at the heart of today’s Tribal map – inspiring a whole generation how to live.

  • New Casuals - New Casuals are football mad lads with a love of underground club music and understated fashion – but will move to the next thing once it becomes predictable…

  • Hypebeats - Urban and Skater inspired, US-rooted breed of New Casual – who love Hip-Hop and electronic, niche knowledge, luxury sportswear and limited editions.

  • Hipersters - It’s been a long time coming – but the Hipsters are firmly out of the Leading Edge, and are getting younger by the year.

 

Information obtained from - http://www.uktribes.com/

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